The Growth Playbook

The team that got you to $5M will break at $15M. Most founders try to solve this plateau by hiring a pricey "Head of Growth," only to find themselves stuck with high overhead and low accountability.

The solution isn't a new job title; it's a new architecture. In this playbook, we dismantle the myth of the "Unicorn" hire and reveal the Operator & Specialist Model—the strategic framework for building a capital-efficient growth engine that scales without the bloat.

Acquiring new customers consumes cash. Retaining them generates it. For brands scaling past $10M, the "Leaky Bucket" isn't just a marketing annoyance; it is the single biggest threat to your EBITDA.

Fixing this leak doesn't require "more software" or discount codes. It requires a fundamental shift in how you architect the customer journey. In this playbook, we break down the Cohort Architecture required to engineer second-order profitability and protect your contribution margin.

If your revenue relies on a single ad platform, you don't have a business; you have a vulnerability. For brands scaling past $10M, single-channel dependency isn't just a marketing problem—it is a valuation killer.

To scale profitably, you must graduate from "running ads" to deploying a diversified Capital Allocation Strategy. In this playbook, we break down the 3-Channel Growth Flywheel—the strategic framework required to de-risk your revenue, stabilize your P&L, and build a defensible moat around your brand.

Your ad dashboard shows a 2.2x ROAS, but your bank account is empty. Why? Because blended ROAS is a dangerous vanity metric that hides the true health of your P&L.

To scale past $10M, you must graduate from "marketing metrics" to "business metrics." In this playbook, we reveal why ROAS is lying to you and break down the three numbers that actually determine your solvency: Contribution Margin, CAC, and LTV.

You are the hardest-working person in your company, but growth has stalled. Why? Because the very strengths that got you to $10M—your hands-on control and personal drive—are the exact things preventing you from reaching $100M.

To scale to 9 figures, you must stop being the "Chief Everything Officer." In this playbook, we break down the Founder's Trap and provide a 3-step framework for firing yourself from the daily grind so you can finally lead as the Architect of your brand.

The sprint to $10M was fueled by grit and good ads. But the climb to $100M requires a completely different playbook. If your CAC is rising and your profit is stalling, you haven't just had a bad month—you've hit the 8-Figure Plateau.

In this guide, we diagnose the structural bottlenecks that kill growth at this stage and reveal the Operator’s Framework for fixing your Unit Economics, professionalizing your operations, and breaking through to the next level.