The Growth Playbook

Your scrappy startup team got you to 7-figures, but now you've hit a ceiling and you're unsure of who to hire next. You've been told your next move is to find that one "unicorn" Head of Growth to solve all your problems.

The hard truth? That person doesn't exist, and searching for them is a mistake that costs founders time and momentum.

Before you post another job description, you need a better blueprint. In this guide, we break down the anatomy of a modern 8-figure DTC growth team and reveal a more effective, capital-efficient way to structure your own.

Acquiring new customers is only half the battle—and it's the less profitable half. For many scaling brands, potential profits are constantly draining away through a "leaky bucket" of one-time buyers who never return for a second purchase.

Fixing this leak doesn't require expensive software or gimmicky loyalty programs; it requires an operator's disciplined focus on the post-purchase experience. In this playbook, we break down the framework for engineering customer loyalty and turning one-time transactions into a profitable, long-term community.

Relying on a single ad platform isn't a growth strategy—it's a high-risk gamble on an algorithm you don't control. The constant stress of rising ad costs and sudden performance drops is a clear sign that it's time to evolve.

To scale profitably, you must move from simply running ads to building a resilient, interconnected system. In this playbook, we break down the 3-Channel Growth Flywheel that top operators use to create defensible, long-term growth and finally escape the single-channel trap.

Your ad agency is celebrating what looks like a solid ROAS, but you’re looking at your bank account and wondering where the cash is. The hard truth is that blended ROAS is a dangerous vanity metric that hides a multitude of sins—from high COGS to unprofitable customer acquisition.

It's time to graduate to the metrics that 8-figure operators truly obsess over. Read on to discover the three numbers that reveal the true financial health of your business and why they matter more than ROAS ever will.

You’re the hardest-working person in your company, so why has growth stalled? Welcome to the Founder's Trap: the paradox where your greatest asset—your personal drive—has become your biggest liability. The business has outgrown your ability to do everything yourself.

Before you can fix the business, you have to redefine your job. In this playbook, we break down the 3-step framework for firing yourself from the daily grind to finally unlock the next stage of growth.

Struggling to scale your 7-figure DTC brand? An experienced 8-figure operator reveals why your old playbook is failing (rising CAC, operational drag) and provides a strategic framework to break through the 7-figure wall and scale profitably.