Fractional Chief Growth Officer

Your brand has hit a plateau. The growth that got you to 8 figures has become expensive and unpredictable. You have a good team, but you lack the senior strategic leadership to navigate the next phase of growth.

This is the most common—and most critical—challenge for scaling CPG brands. The path from $10M to $50M+ requires a different playbook, a higher level of operational expertise, and a leader who has successfully navigated that journey before.

Our Fractional CGO engagement is designed for this exact scenario. We provide the C-level strategic leadership your brand needs to unlock its next level of profitable growth, without the cost and commitment of a full-time executive hire.

Who Is This For?

This partnership is designed exclusively for established 8 figure CPG brands where the CEO or Founder is looking for a true strategic partner to:

• Develop and own the high-level growth strategy.

• Bring proven, real-world experience from successfully scaling CPG brands.

• Manage and mentor your internal marketing team and/or external agencies, improving their performance and accountability.

• Solve the complex challenges of scaling profitably in a competitive market.

What's Included: Your Strategic Growth Engine

This is a 6 month retainer engagement where we embed directly with your leadership team. 

Core Responsibilities & Deliverables:

• High-Level Growth Strategy & Budgeting: We'll build and manage a comprehensive growth model, set realistic targets, and allocate your budget across the most effective channels for maximum ROI.

• Team & Agency Leadership: We act as the direct manager and mentor for your marketing team. We lead weekly growth meetings, set priorities, and ensure the entire team is executing against our strategic objectives.

• Performance Marketing Oversight: We bring an expert eye to your paid media channels (Meta, Google, Amazon), ensuring your ad spend is efficient, scalable, and driving profitable new customer acquisition.

• Retention & LTV Optimization: We'll architect and oversee the strategy for your email, SMS, and subscription programs to increase customer lifetime value—the true engine of sustainable growth.

• Direct Reporting & Counsel: You get a direct line to a seasoned operator. We report directly to the CEO/Founders, providing clear updates and acting as a trusted advisor on all matters related to growth.

The Investment

Our Fractional CGO engagement is a significant strategic investment in your brand's future.

• Monthly Retainer: $15,000 per month.

• Minimum Engagement: A 6-month commitment is required to ensure we have the time to implement our strategies and deliver meaningful, long-term results.

This structure provides your business with C-level expertise and a dedicated growth partner for a fraction of the cost of a full-time executive hire with comparable experience.

The GHMA Difference: An Operator, Not a Consultant

Most consultants give you a plan and walk away. We build the plan, and then partner with you to see it through. My experience isn't theoretical; it's a playbook forged by managing 8-figure budgets and P&Ls at some of the most successful brands in CPG. When you partner with GHMA, you get that same level of operational rigor applied directly to your business.